News - Friday November 13th, 2026
Acqua Calizzano Xmas AI Video
I’m still not sure where the new tools of generative AI will take us, but I keep studying and experimenting with them. Their evolution is incredibly fast, and step by step they are opening up increasingly vast creative possibilities and new territories to explore.
Creating the Christmas video for Acqua Calizzano, in collaboration with Studio Gallea, was an opportunity to bring together skills and experience accumulated over many years of working in the fields of visual and digital arts: from directing to character design, from cinematography to storytelling, from camera movements to 3D materials, all the way through visual effects and sound design.
These skills were complemented by five years of study and experimentation with generative AI. This journey has allowed me to develop a deeper understanding of prompt engineering, asset creation using AI models, and how to make different assets interact while maintaining visual and narrative consistency across time and space.
This video is a great example of the creative potential these tools currently offer, especially when combined with the skills, artistic sensibility and methodologies developed across different areas of audiovisual production.